Exagerou?

During Carnaval, the billboards of Recife are taken over by a tight monopoly of sponsors (a mixture of public & private), each flogging their Carnaval-related product or message of choice. There was one rather important message, however, missing from the melée. The tops ads in descending order were:

1. For all Carnaval-related fun, use a condom, condom, condom.
2. If you drink, don't drive.
3. Carnaval Beer & Soft Drinks - Hmmmmm .... see above?!
4. Post-Carnaval Aspirin & Antiacids.
5. Carnaval-related activites and events.

Perhaps a sunscreen one or two would have been useful as well?